There are plenty of shortcuts that make it easier than it looks, and we explain it all in our post about how to analyze open-ended questions, which includes a free analysis template.Īn example of agreement scale from Google When to use Likert scale questions Second, but connected: if you ask consecutive open-ended questions during your survey, people will get tired of answering them, and their answers might become less helpful the more you ask.įinally, the data you receive from open-ended questions will take longer to analyze compared to easy 1–5 or Yes/No answers-but don’t let that stop you. There are, however, a few downsides to open-ended questions:įirst, people tend to be less likely to respond to open-ended questions in general because they take comparatively more effort to answer than, say, a 'yes' or 'no' one. If you don't yet have a good amount of insight, answers to open-ended questions will go a long way towards educating you about who your customers are and what they're looking for. ![]() Open-ended questions are very useful when you first begin surveying your customers and collecting their feedback. If you limit your respondents’ answers, you can cut yourself off from key insights. Open-ended questions help you learn about customer needs you didn’t know existed, and they shine a light on areas for improvement that you may not have considered before. The majority of example questions included in this post are open-ended, and there are some good reasons for that: When to use open-ended questions in a survey If you could change just one thing about our product, what would it be? What other products would you like to see us offer? ![]() Open-ended questions give your respondents the freedom to answer in their own words, instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0–10 ratings, etc.). Before we dive into our list of 70+ question examples, here is a quick overview of the six different survey question types they belong to, with a few examples for each:
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